How To Repurpose Content Effectively

Welcome to the 7th edition of The 1% Newsletter.

This week, we’ve crossed 1500 subscribers and we are joined by 84 new readers.

It’s my pleasure to welcome you all to The 1% Club.

Today we’ll be continuing with part two of our three-part series:

1. Three mistakes I’ve made as a creator ✔️

2. How to repurpose content effectively

3. The science behind viral thread hooks

In case you missed the previous edition, you can check it out right here.

Bonus: there’s one special gift and one special announcement at the end of this newsletter.

Let’s get started.

Estimated reading time: 4 minutes.

Content Repurposing

In the last edition, we covered:

• Three mistakes I’ve made as a creator

• The solutions to overcome each misconception

There is one crucial mistake that I would add to that list:

Not repurposing my content enough.

Let me explain.

Repurposing content simply means recycling, restructuring or replicating your content.

It’s exactly how your favourite creators never run out of ideas to share with their audience.

But I couldn’t grasp this concept at first.

• How would my audience perceive it?

• Isn’t it ‘unethical’ to replicate content?

• Would they notice and criticise what I share?

• How can anyone reuse the same idea multiple times?

For the first six months, I sought after new content ideas on a daily basis.

Everything that I published had to be unique — almost exceptional.

Setting these absolute standards was a significant decision. But using content just once made my Twitter experience a lot harder than it needed to be.

Final exams, internships, and content creation pushed me to my limits.

To tell you the truth, there were several times when I considered giving up.

But out of the blue, something clicked.

JK Molina mentioned something on a podcast that’s stuck with me to this day:

“Twitter is nothing but saying the same thing, a thousand different ways.”

To put this into perspective, here’s a tweet from Justin Welsh:

Let’s crunch the numbers.

If you published a tweet to 10,000 followers:

• 7500 people didn’t see it

• 8000 people won’t remember it

• 100% of your new followers never saw it

Take a second to understand this.

Isn't it incredible?

Over the last few months, I started repurposing content more than ever before.

And the results have blown me away.

Let’s inspect three examples of my experiment with content repurposing and the lessons you can takeaway.

1. Switch The Hook

Couple of months ago, I published a thread detailing the exact steps to learn, practice, and master any skill.

That was the same day I crossed 10,000 followers.

From start to finish, it took nearly three hours — this included the research, ideation, structure, first draft and final edits.

Two months later, that number had jumped to 15,503 followers.

That’s a 55% increase in a brief space of time.

To test out the effectiveness of content repurposing, I decided to:

• Completely rewrite the hook

• Make adjustments to the body

• Analyse my audience’s response

Here are the results.

The first thread:

The second thread:

The amount of likes, retweets and overall engagement remained roughly the same.

However the impressions increased by 27,000!

Not too bad for a repurposed thread, right?

To take it a step further, I asked several members of my audience if they noticed that it was repurposed.

Guess what? Nobody did.

Lesson: Republish one of your older threads with a different hook. There should be a decent time interval between the two posts.

Let's take a look at another example.

2. Replicate The Tweet

This method is simple and easy to apply.

It's even better if you have a stacked content library to work with.

To explain this, you need to understand the SCAMPER method.

• Substitute

• Combine

• Add

• Modify

• Put to another use

• Eliminate

• Rearrange

98% of the tweet is the same.

The central idea, the emotion, the structure.

All I did was eliminate and replace certain words.

Lesson: Try out the scamper method with one of your tweets or threads and hit publish.

Onto the final example.

3. Cross Platform Repurpose

When I started creating content for Instagram, I wasn’t sure where to begin.

• Reels

• Stories

• Videos

• Carousels

Rather than spending hours ideating and creating new content - I thought to myself, why not share my ideas from one platform to another?

The tweet above was one of my best performing tweets.

And I knew that since it worked on one platform, there’s a good chance it would work on another.

I published a screenshot of the tweet on Instagram and let the post work its magic.

You can test this out in multiple different ways:

• Newsletter articles into Medium posts

• Tweets and threads into YouTube videos

• Threads converted into LinkedIn carousels

• Tweets and threads repurposed as Instagram posts

The options are endless.

Lesson: Repurpose or replicate one of your validated pieces of content on another platform.

Alright, once again as promised here is your second gift of this series:

The Twitter Tool Hub.

You can use this resource to analyse your account, track conversions, simplify engagement, refine your bookmarks, and much more.

Now onto the special announcement:

This Sunday I'm hosting my first ever thread writing workshop.

You will learn how to write threads that drive traffic, leads and results.

We will be covering:

1. The fundamentals of Twitter threads

2. Ideating a thread

3. Mastering the hook

4. Creating a thread skeleton

5. Writing the draft

6. The edit and publish framework

7. Questions and answers

You will also receive the recording of our session, summary notes and a plug and play template for your next thread.

Lastly, thank you to all 1522 members of The 1% Newsletter for reading this edition.

If you'd like to reach out to me, you can reply to this email and I'll get back to you soon as possible.

I hope you have a fantastic day ahead.

Stay tuned for part three of this series; The Science Behind Viral Thread Hooks.

Dr Pranav

@The1stReporter